If you live in China or visit from time to time, you have probably already heard of Weibo. Yes we use Fensitong (of course) . To help brands reach out to their targeted customers, Weibo provides several marketing packages which include things like display ads, Search Engine Promotion, and influencer marketing. And the promotion is quick and efficient. Hello Marketingtochina, Within this function, you can gain the information about what is the recently hot topic as well. If you would like to receive more information or get notified when we create new content like this, Subscribe to Our Newsletter for future updates straight to your mailbox! To monitor marketing performance, businesses can access the data analytics tool in the Account Management Centre, which includes information such as the demographic details about your followers, performance data of each Weibo post and the number of page views on your account. For official account, it could be a efficient way to keep on real-time interact with your followers. Pick at least one topic you’re interested and then click on [Enter]. A girl from Hong Kong specializing in marketing and studying at HKUST. With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. Fan Tunnel is for a specific and detailed way to promote your ads, posts or accounts on Weibo. Wiki is a Sinology department graduate from Poland, exploring China and its culture with an open mind and sharing what she has learnt with all of you. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. Sina Weibo is one of the most famous social media platforms in China. It’s difficult to do comms for tobacco on almost every platform in China.
Different from more traditional social media platforms, Weibo took advantages of its positioning and user base and launched a game center Game.Weibo.Com, which provides a variety of online games for users. But first you have to register a regular account anyway. For marketers, Weibo has introduced promotional campaigns to provide flexibility for those who have a limited budget to advertise on the platform, such as the lucky draw and content creation activities. To be efficient, you could set up the features of your target potential followers, like ages, gender, region, interests and so on.
We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Philip passionated about Marketing and Web, I like to share with to International Marketers my knowledge about Chinese Market. For companies or individuals who wants to access Weibo via an international app, a download on Apple store and Android equivalent is available. As you can see you can filter by popular topics, celebrities, fun topics, check out videos, headlines, and so on. If not, you may need to spend more money on it. However, you can still do it yourself by contacting Sina Weibo’s branch via email or WeChat, but be prepared—the process may be much longer and may require some back-and-forth communication. After registration, you can log into the system and choose what you would like to write about. After orders are placed, sellers can access the “Manage orders” page to keep track of the order status. Can I create Weibo in my country? All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress, Simple Steps To Boost Revenue Using WeChat, INFAT – Advanced Lipid The Most Trusted Brand in Chinese Infant Formula Market. We are the top and most visible Web & Marketing Agency for China you will find on the web. The Lucky Draw Campaign is held by the “Weibo Lucky Draw platform”, which is an official account handling all the lucky draw activities launched by users.
After verifying, you might be required to complete your personal information, such as your nickname, gender, birthday, and location. You’ll recognize these features from other popular social media platforms like Facebook, Instagram, Snapchat, etc. In progress of Fan Headlines for Others’ Posts is similar to the Fan Headline for Posts. For example, Weibo introduced “Weibo Fit”, which helps users monitor their exercise and health conditions and“Weibo Wallet”, which enables users to make payments directly through the app. Corporate account features (Source: Weibo.com). You can find the most trending topics on there.
Marketing China- Smart Tips for Smart Business in China. In “Business tool” session, click on “Weibo window” to access “My Weibo window” page. It may help you to understand Weibo more deeply and make a comprehensive decision about which kind of Weibo ads is suited to your needs. This way is efficient and could help you gain followers quickly.
Can you advise me on this regard? Or even post on Weibo yourself, since now you can use Weibo in English! Before you set up a new account, you need to know that there are 2 different types of accounts on Weibo: personal accounts and company accounts, and both types can be additionally verified. Q: Are Sina Hong Kong and Sina in mainland China different? $1.72 billion, with 1.5 billion coming from marketing and advertising revenues. Mostly, advertisers like to pay some Weibo KOLs to help them in this way, due to the large base of KOLs fans. Although Weibo is a Twitter style micro blog it has become a home for the majority of China’s key figures, music groups, celebrities, and even for a few non-Chinese personalities, such as Tim Cook and David Beckham whose fame continues to grow in China by the day. This key difference means: In comparison to Weibo, Facebook is a giant influencer. There's not such a thing as a Weibo company account. Could you please email us at email@example.com? With the Weibo wallet, they can purchase a range of products and services including Financial Management, Shopping, Entertainment, Health Consultations, or even just donate to their favorite accounts on the platform! Following the trend of Instagram stories, Weibo also launched its “Weibo stories” in 2017, which allows users to post a 15-second short video or photo to share moments of their daily lives. So how can marketers make use of the Weibo story function to advertise their products? It allows everybody, including a general user, to sell products on the platform. Looking for a company to take care of your digital marketing strategy in Chinese social media channels? With a regular monthly membership (¥10/month), you would get 10 growth value points a day. Q: Will a Hong Kong-based business license work the same as a mainland business license? In the case of schools and universities, the setup and verification is longer and requires more documentation. Once a buyer purchases a product through your post and link, you can get commissions based on the commission rate. In 2017, Weibo took a further step by launching a “Content-driven marketing platform”, which connects businesses and influencers to fosters sales activities within the platform.
is tobacco allowed to do any comms in weibo? In September 2017, the app celebrated its first birthday and in the first quarter of 2018, it became world’s most downloaded app for iOS (Google Play is blocked in China hence there is no accurate data for Android). Today we are going to look at the older, more popular one – Weibo Sina, as one of the social networking tools. Users can earn extra “empirical value” by completing tasks set up by Weibo, such as writing a post, sharing others’ posts and subscribing to a certain number of accounts. This is especially powerful in a country where consumers are so sceptical of businesses. It has introduced several advertising packages which include display ads, search engine promotion, newsfeed ads, and video ads, which are popular among companies in different industries. the code could be expired because of the time delay. Overall, display ads are some of the most popular forms of Weibo advertising. Weibo got so many users, even the Chinese government. If you are not searching for a specific hashtag, you most likely will never find what you were looking for! Required fields are marked *, Copyright © 2018- 2020 chinahelp4u | All Rights Reserved. I am a citizen of the world and my dream is to dicover the world. On the platform, there are games with focuses ranging from the NBA to Pokemon, which has attracted huge groups of people to log in and stay on the platform for longer periods of time. An English version of Weibo.com is yet to be developed. Grace Chow, a KOL in China who owns her own fashion brand has demonstrated how to make use of Weibo Window efficiently. It is noteworthy that users can comment with lots of fun emojis, stickers, and GIFs, which further enhance users’ experience and engagement: Below shows a typical Weibo account belongs to a famous Chinese Actor, Huang Bo (黃渤) which includes sections for “Profile”, “Weibo”, “Video” and “Super Topic” (users can add more sections such as Albums, Stories, and Articles). Still, businesses can still make use of @Weibo Lucky Draw platform to launch lucky draw and report campaigns. If you need a Western comparison, it could be described as a good mix of Facebook and Instagram. We recommend Weibo to companies that want to increase their brand’s visibility, especially for consumer brands, or companies that work in the travel industry, etc. What you need to do next is entering your phone number. In the “Profile” section, it displays basic information of the user such as Alias, Gender and Location.
Weibo has probably the worst search engine ever created by anyone! Below is what your Home page will look like. Whilst Weibo charges are based on scope, targeted users with specific interests, age, location or industry. Weibo helps brands and KOLs improve brand awareness and helps to create a high exposure rate allowing every message to be viewed in seconds. To prevent automated spam submissions leave this field empty. Consequently, this article will try to explain the different type of ads on Weibo via its functions. Within “Super Topics” there are some unique features, including “essential content” and the “hall of fame” where content is manually selected by moderators to be featured for users visiting the “super-topic.”. Using another account to set up Weibo. It works both for companies with foreign and Chinese business licenses, and it will also allow you to advertise on Weibo. Click on [登录/注册] on the bottom of the screen and then you will be required to enter your Weibo account info. Only one shall know, the international app is not entirely the same as the Chinese one.
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