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The following essay will analyze the blue ocean strategy and its importance, while providing a product or service that might be considered a blue ocean strategy.

The application of the Blue Ocean is informed by making use of the existing in carving out a new market segment for a firm’s products or services, and creation of new industries from within unlike in the case red ocean.

XXXXXXXX by Your email address will not be published. Secondly, overcoming the consistence pattern makes it difficult to strike new entrants. Through the creation of blue economies, brands are built. 825 Words 4 Pages. All papers are properly referenced.

Get Your Custom Essay on. In order to be successful companies have to think beyond competition with their competitors.

Topics: Blue Ocean Strategy, Car, Data, Qualitative Research, Quantitative Research, Research, Stock Market. Get Expert Assignment Help and Score Superb Grades, Skilled, Experienced Native English Writers, Download paper from your email or personal account.

The authors present the idea of a business being able to operate in a league of its own, without intense competition. This reports sets out the detail explanation over blue ocean strategy, highlighting the key main areas to be the market nicher. Are you busy and do not have time to handle your assignment? It is also demonstrates how the companies traditionally work in red ocean conditions where companies are fighting fiercely against each others to gain a share of the market.

Thriving for businesses in the overcrowded and competitive markets requires the adoption of a strategy that does business to stand out from the rest in the crowded markets. Save my name, email, and website in this browser for the next time I comment.

Introducing Halal Meat Based on Blue Ocean Strategy Business Essay.

In red oceans, industry boundaries are clearly delineated and accepted, and the competitive rules of the game are known.

This condition may not be suitable when the industry changes, Therefore, W.Chan Kim and Renee Mauborgne whom are professors of strategic management they develop a blue ocean strategy as a new way of thinking to make this competition irrelevant and creating new market space.

Moreover, a firm should not leave a market based on the competitive forces, but rather on the expected profit rate of staying in the market. Summary of Blue Ocean Strategy.

Each company has a particular business culture, which is suitable only for the company in a specific industry. You can get professional academic help from our service at affordable rates.

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Blue Ocean Strategy (Analysis Essay Sample) / Samples / Analysis / Blue Ocean Strategy The maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled Blue Ocean Strategy that is written by W. Chan Kim and Renee Mauborgne.

By understanding by the underlying logic of both strategies companies will be able to make decisions on what strategy they will, THE BLUE OCEAN STRATEGY Red oceans refer to the known market space – all the industries in existence today. Like Many Indians Gera, 42 can’t afford a Car of $5000 Maruti 800 which is the cheapest car in […], This reports sets out the detail explanation over blue ocean strategy, highlighting the key main areas to be the market nicher. The blue ocean is taken, Blue Ocean Strategy Paper The term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005).

Blue Oceans have been in existence over several centuries in the past.

Lastly, an alternative red ocean move for the same product or service along with the pros and cons of that strategy will be discussed. Mr. Boswell All rights reserved. When assigning your order, we match the paper subject with the area of specialization of the writer. STRATEGIC MANAGEMENT Didn't find the paper that you were looking for? In this case study, the author has discussed different methods and strategies which global firms are adapting to achieve success and to grow exponentially in their relevant industries.

Required fields are marked *. What is Blue Ocean Strategy? In the blue ocean, firms create new industries which were not in existence by alterations carved out from the present industries. A blue ocean is uncontested market space that does not exist now, but will in the future. With blue oceans strategy, businesses will be in a position to carve new niches for the execution of new approaches and business ideas instead of continued competition in the crowded and competitive industries. Are you tired and can barely handle your assignment? The six steps are: Our editors will help you fix any mistakes and get an A+!

This article has focused on two strategies, Red Ocean and Blue Ocean particularly. W.Chan Kim and Renee Mauborgne, article “Blue Ocean Strategy” and Blue Ocean Strategy: From Theory to Practice challenges firms to distance themselves from the fierce competition in the marketplace by utilizing Blue Ocean Strategy versus the dominantly used Red Ocean Strategy.

We can create an original paper just for you! Essay about Blue Ocean Strategy. Red Oceans represent the existing market space which is known market. If the firm would leave early because of the competition, it may miss the peak, To shift from Red Ocean to blue ocean, emphasis must be made to the six principles/steps that leads to the formulation and execution of the blue ocean strategy. Critically analyze the case. DeadlineEssay offers writing services for our clients research purposes and helping them to gain better understanding of the subject. The markets created by firms through the application by the firm’s results in the realization of handsome profits and faster brand growth which other competitors may not easily match up to. Blue Ocean Strategy So what is Blue Ocean? The report highlights the rule of game need to be set to redesign its current market strategies to the dynamic […]. October 24, 2014 Blue ocean strategy refers to innovation and development of products and services that have not been offered previously. Companies in red oceans are competitive-base; they are fighting each other and aim to get a bigger market share, Critically Assess the Claim That People Are Free to Make Moral Decisions, Essay on Epidemiology and Communicable Diseases: HIV. The process for new entrants into industry will be discouraged by factors like the need to come in with new products and services and other economic limiting factors.

1. The challenge a company faces in order to succeed is spotting the opportunities.

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The maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled Blue Ocean Strategy that is written by W. Chan Kim and Renee Mauborgne. To understand the term of Blue Ocean, imagine a market universe composed of two sorts of oceans: Red Oceans and Blue Oceans.

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It is a method of systematically pursuing differentiation and low cost and effectively making the competition irrelevant. “Blue ocean strategy describes how organizations should try and find a, Blue ocean strategy They are likely to continue driving growth as a result of advancement in technologies, ease on cross border restrictions and the crumbling down of monopolies. Your email address will not be published. Chan and Maubourgne identified that the first step to create the blue ocean strategy is to reestablish the market limit to breach competition so that the blue ocean becomes apparent using the six-path framework.

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